Small Business Toolkit 2014: Financial Strategies & Online Marketing Strategies - Session 2

Event Information

Event Details

Event Organizers / Presenters: Andrew Percey, Mark Porter

Event Description

Starting and growing your own business can be tremendously rewarding. But it involves much more than just offering a product or service. How do you manage your personal finances if you haven’t received significant funding? What do you need to know about employees and taxes? How do you create an online presence that will drive revenue and growth? Come learn the essentials regarding:

• Taking advantage of changing tax brackets during start-up
• Efficient use of your personal funds
• Managing payroll and taxes
• Determining your best online marketing strategy
• Building the optimal website for your business
• Attracting your target customers to your website

The first half of this seminar will focus on small business finances and is taught by Mark Porter '05, certified financial planner. The second half will focus on promoting your business online and is taught by Andrew Percey '95, MNG '96 founder of Prometheus Internet Marketing and advisor to the MIT Venture Mentoring Service (VMS). The seminar will last 60 minutes with Mark and Andrew available afterward for additional questions.

Videos, slides and other resources may be posted here after the event.