The Startup Code 2016: The Fastest Ways to Grow Your Startup into a Successful Thriving Business

The Startup Code 2016: The Fastest Ways to Grow Your Startup into a Successful Thriving Business

Date & location

January 26th 2016

10:00am - 5:00pm

MIT School of Engineering - Stata Center, Room 32-141, 32 Vassar St, Cambridge, MA 02139

Event organizers / presenters

Andrew Percey, Kenny Goodman

Other presenters

Kevin Hart, Nick Salvatoriello, Jennifer Sheahan

80% of Startups fail before their second birthday. This is because people build boring “Me Too” businesses and expect the crowds to flock. According to The New York Times, we get exposed to around 5,000 sales and marketing messages every day. We live in a very noisy world full of established businesses and hungry startups all fighting for the same precious customer eyeballs. This is why your business needs to STAND OUT and be different, if you want it to survive and thrive.

In this highly-focused, information-rich one-day marketing conference for startups you will learn how to:

•    Differentiate and elevate your startup above the competition
•    Make your startup shine through thoughtful branding and PR
•    Build your business through Google Search (SEO & PPC)
•    Attract and nurture prospects through inbound marketing
•    Use social media to build authority and build a following

Build Your Startup with Google Search (SEO & PPC)

- Andrew Percey, Prometheus PPC

Develop a Peak-Performing Value Proposition For Your Startup

- Kenny Goodman, Find The Edge

Make Your Startup Shine with Branding, PR and Social

- Kevin Hart, Mower Boston

Marketing Technology in an ‘Inbound’ World

- Nick Salvatoriello, Nick Sal Inbound Consulting

How Startups Can Leverage the Power of Social Media

- Jennifer Sheahan, Socially Grown