Frequently Asked Questions (FAQ)

We know you are comparing us to other options, and we want to make is easy for you. After all, we can’t help every business. But hopefully we can help yours! Please contact us if you have more questions.

Part 1: Why Prometheus PPC?

What makes Prometheus PPC special?

In a nutshell, these 3 things set us apart:

  1. Our Google Ads specialization
  2. Our highly analytic approach
  3. Our white glove attention

You can read further details below on each point.

Why do you specialize in Google Ads?

So that we can be among the best of the agencies in this niche.  Running ad campaigns for Facebook or LinkedIn, or doing SEO, content publication, email marketing, etc. each require different skill sets and experience. Our team members have all chosen to focus on mastering Google Ads. 

(NOTE: If you have agencies or individuals that provide these other marketing services for you, we will happily coordinate with them to share learnings across platforms. And if you are seeking such experts, we can often provide good recommendations.)

What is your analytic approach to campaign optimization?

Our engineering roots drive all that we do, giving us a relentless focus on accurately measuring and optimizing what matters.

We don’t give you magic words for your creatives — we split-test targeted ideas and keep the winners.
We don’t engage in busywork — we make solid decisions based on statistically significant data.
We don’t get distracted by don’t-care metrics (clicks, CTR, CPC…) — we focus on your business objectives.
We don’t blindly trust Google automations — we dissect data and dial in your performance.

Our team gives you less fluff, more precision and full transparency.

What do you mean by “white glove attention”?

We are a small team, and we only take on accounts that we are confident we can help succeed. This lets us provide deep, personalized attention. Your contact will always be our founder, Andrew Percey, who is available to you through calls and emails.  He directly oversees our team members, all experienced Google Ads veterans, who do the hands-on account management.  No junior staff or middlemen here. You always have a direct line to the agency leader, backed by his reliable team, all focused on your success.

Part 2: Are We a Good Fit?

Can our company benefit from your Google Ads management?

Do you have a proven business model with clear objectives, and you need help to get Google Ads to meet those objectives?  Then yes, we can very likely help you!

Is our company the right size to work with you?

We work successfully with companies of many different sizes.  Most of our clients are mid-market companies spending between $20,000 and $200,000 per month on Google Ads, but we can often help companies with different budgets as well.

Can you help with both lead generation and e-commerce accounts?

Yes! We have long experience and success with both types of accounts within Google Ads. However, our specialized service seems to naturally attract more clients who need help with high-value lead generation, so that is where we spend most of our time.

What are your fees?

Fees depend on the needs of your account. There will be a fixed setup fee, a fixed monthly fee, and a % of ad spend fee for higher ad spend levels. This structure ensures that we can give your account the attention it needs at every stage of growth.

How long are your contracts?

We require a 3-month initial commitment.  Anything shorter might not allow us enough time to demonstrate our value.  After that, the work agreement is month-to-month.  We keep you as a client through our results, not through contracts.

What does it mean that you are a “Google Partner”?

Achieving “Google Partner” status requires that an agency demonstrate expertise and experience through certifications and a track record of client success. These things are vital to your success. 

It is also possible to achieve “Google Premier Partner” status, which requires two things that are not important to your success and that, honestly, we do not want to do.  Specifically, it requires that an agency manage a large number of advertiser accounts and also that they regularly bring in brand new advertisers for Google.  We are a small, focused agency with a close-knit team, and we like that. We also prefer working with experienced Google Ads advertisers who can better appreciate our value.

Part 3: Engagement Details

How often will we communicate?

We provide a monthly report and associated phone call to keep you fully up to speed with progress.  During initial launch, communication is naturally more frequent.  Most communication is handled via email, and we are happy to arrange additional calls whenever you would like. We always strive to respond promptly to your questions or concerns whenever they arise.

What will your reports tell us?

Our reports track progress towards your specific business objectives.  That usually means a focus on leads or revenue with associated metrics like CPA (cost per lead), ROAS (return on ad spend), profit, etc.  To give you a complete picture we will include other data like ad impressions, clicks, CTR, CPC, etc., but those are just means to an end.  We keep the focus on your critical business metrics.

Will we still own our Google Ads account?

Yes! You always maintain ownership of your Google Ads account as well as the accounts for any 3rd party tools that we might help you manage. We are your invited account managers only for as long as you choose to have us, and we take that privilege seriously.

Do you manage our existing campaigns or create new ones?

That depends on our analysis of your current account configuration vs. your objectives. Sometimes we can continue managing some/all of your existing campaigns. Most often we find that important best practices need to be applied that require a different structure and a fresh start.

Can you fix our conversion tracking?

You bet! Having complete and accurate conversion tracking is a fundamental requirement for Google Ads success.  It can also be quite complicated.  But we take care of it for you, including guiding you step-by-step through any website changes that might be required.

What tools do you use to manage our campaigns?

We have become experts in a wide variety of tools that are necessary for Google Ads success. These essential tools include the Google ecosystem of the Google Ads interface, Google Ads Editor, Google Tag Manager, Google Analytics, Google Merchant Center, Google Search Console and Looker Studio. We also leverage a range of 3rd party tools that contribute to analysis and optimization including Adalysis, SEMRush, SpyFu, CallRail, HubSpot, Zapier and more. Part of the value we bring is knowing when and how to deploy these tools to meet your specific objectives.

We know we’re small, but our skills are BIG.

We are a highly analytic team of Google Ads specialists, led by an MIT and Silicon Valley engineer/marketer who works 1:1 with you.

If you need better Google Ads lead generation, you’re in the right place.

Learn more about Prometheus PPC