Frequently Asked Questions (FAQ)
We want to make it easy for you to determine if we are the right strategic partner for your business.
Have more questions? Schedule an introductory call with Andrew.
Part 1: Why Prometheus PPC?
What makes Prometheus PPC different?
Prometheus PPC combines four things that really matter for high-stakes Google Ads management:
- Two Sets of Senior Eyes:
Founder-led strategy with a 10+ year specialist who stays with your account. - Optimization for Qualified Leads and Revenue:
Lead-quality feedback built in from day one. - 100% Focus on Google Ads Lead Generation:
All our expertise concentrated on one platform and one goal. - Secure Account Access and Active Monitoring:
Layered access security and early detection of costly campaign problems.
The FAQs below explain each in more detail.
Will we really work directly with the founder?
Yes. Our founder, Andrew Percey, remains your primary point of contact and lead strategist throughout the relationship.
Andrew is an MIT-educated engineer and former Silicon Valley marketing strategist. He works closely with the specialist managing your account, approves all important decisions, and provides clear strategic ownership from start to finish.
For a high-stakes Google Ads account, that means greater accountability, faster communication and an experienced perspective on how advertising fits into your broader business goals.
Why only 10+ year Google Ads specialists?
Many agencies sell with senior people, then hand day-to-day management to junior staff. Prometheus PPC does not.
Your account is managed day to day by a dedicated Google Ads specialist with 10+ years of hands-on experience, while Andrew leads strategy and remains your primary point of contact. That gives your account two experienced sets of eyes.
It also provides continuity. Your specialist stays with your account long term rather than routinely rotating, and if either Andrew or your specialist is temporarily unavailable, the other senior person already understands the account and can keep things moving.
Why not just optimize for conversions?
More conversions do not necessarily mean better business results.
Starting with the initial setup, and wherever your data allows, we build in reliable lead-quality feedback so we can connect Google Ads performance to qualified leads, closed deals and revenue. We then use those downstream signals to guide optimization instead of simply maximizing raw conversion volume.
That helps us distinguish valuable leads from unqualified inquiries and optimize toward the outcomes that matter most to your business.
How do you safeguard high-spend Google Ads accounts?
High-spend accounts need more than good optimization. They also need strong access security and active monitoring designed to catch costly problems early.
Prometheus PPC combines layered account-access security with active monitoring for unexpected account changes, spending and pacing anomalies, tracking failures and other issues that can become expensive if they go unnoticed.
Google account access requires phishing-resistant authentication. Consequential account changes receive Andrew’s review, and dual senior oversight ensures coverage when urgent action is needed.
Why Google Ads only?
Prometheus PPC specializes exclusively in Google Ads lead generation.
That lets us concentrate our expertise, processes and ongoing learning on one platform and one goal rather than spreading attention across multiple advertising channels and digital-marketing services.
We are still happy to coordinate with your SEO, content, web, CRM or other providers, but Google Ads lead generation remains our singular focus.
Part 2: Are We a Good Fit?
Who is Prometheus PPC built for?
Prometheus PPC is built for established lead-generation advertisers who:
- Rely on Google Ads as an important source of business
- Invest at least $20,000/month and expect a high standard of management
- Want senior strategic involvement and a specialist who stays with the account
- Want optimization tied to qualified leads and revenue, not just conversion volume
- Are looking for an ongoing strategic partner rather than one-off tactical help
We are especially well suited to advertisers whose Google Ads program has become too important to tolerate weak performance, junior handoffs or inconsistent management.
What types of companies do you work with?
Most Prometheus PPC clients are established B2B or high-value B2C lead-generation businesses investing $20,000 to $250,000+ per month in Google Ads.
We work across industries, with particular experience in areas such as finance, healthcare, law, construction and other high-value services.
Our specialization is lead generation rather than e-commerce, and we are best suited to companies looking for ongoing, full-service Google Ads management.
(Note: We do not work with advertisers of gambling, recreational drugs, cryptocurrencies or adult content.)
What are your fees?
Our pricing includes a one-time setup fee, a fixed monthly management fee, and a variable fee at higher ad spend levels. You’ll receive a simple, transparent quote with no hidden fees.
As ad spend increases, so do the complexity, business stakes and level of senior attention required to manage the account well. Our variable fee allows us to maintain that level of oversight and expertise as your investment scales.
Please see our Pricing page for full details.
How long are your contracts?
We require a 3-month initial commitment. This gives us time to validate and improve conversion tracking, allow bidding systems to adapt to better signals, and complete meaningful initial tests and optimizations.
Then we move to a month-to-month arrangement. We retain clients through results and clarity, not through long-term commitments.
Do you offer a guarantee?
We can’t guarantee outcomes. Markets change, competitors change and Google Ads changes.
We do guarantee how we work: senior management, disciplined testing, accurate performance tracking, active account safeguards, founder-led strategy and complete transparency. We’ll tell you what’s working, what isn’t, what we’re doing next and why. Our efforts always remain tied to your business goals and KPIs.
You’re a Google Partner. Why not a Premier Partner?
Google Partner status means that Prometheus PPC meets Google’s requirements for performance, managed ad spend and Google Ads certifications.
Premier Partner is a different designation awarded to the top 3% of participating companies in each country. Google’s evaluation includes factors such as total managed ad spend, growth in new clients, and investment across Google products beyond Search.
Those criteria tend to reward scale, agency growth and breadth across Google’s advertising products. Those can be valuable attributes, but they aren’t necessarily what matters most when choosing someone to manage your account.
Prometheus PPC is deliberately focused: Google Ads lead generation, senior specialists and a limited client load. We would rather optimize our agency around those priorities than around qualifying for Premier Partner status.
Why trust another Google Ads agency?
We understand the skepticism. Many of our clients came to Prometheus PPC after disappointing experiences with agencies, freelancers or Google itself.
The problems are often familiar: weak communication, junior account managers, poor lead quality, costly mistakes, or reporting that never connects Google Ads performance to actual business results.
Prometheus PPC was built to address those problems. You get two sets of senior eyes, optimization tied to qualified leads and revenue, 100% focus on Google Ads lead generation, and secure account access with active monitoring.
The first step is simply a conversation to see if we’re a fit.
Part 3: Engagement Details
How will we know our ROI?
We define business goals up front, then implement full-funnel conversion tracking (leads, qualified leads, and closed deals or sales where available). Our reports tie Google Ads metrics to profit and ROI with clear attribution notes and caveats. You’ll always see how our decisions connect to your business results.
How quickly will we see results?
The first few weeks are typically focused on validating tracking, understanding existing performance, identifying immediate opportunities and establishing the right optimization priorities.
More meaningful performance improvement generally takes longer, which is why we ask for a 3-month initial commitment. That gives us enough time to make informed changes, run meaningful tests and evaluate progress in qualified leads and broader business results.
What if we don’t see performance improvement after 90 days?
We’re selective: we don’t start unless we believe we can improve outcomes. After ~90 days, if we haven’t demonstrated meaningful movement in qualified leads and/or ROI, we’ll present the data, recommend next steps (including non-PPC options if warranted), and you’re free to end our partnership. But you will have a clear, data-backed understanding of what Google Ads can realistically deliver under the current market and competitive conditions.
How will we communicate, and how often?
Your primary point of contact is our founder, Andrew Percey.
During launch, communication is typically more frequent as we work through tracking, campaign structure, testing and initial priorities.
Ongoing communication depends on your management package:
- Performance: Monthly founder-led strategy call plus ongoing email support
- Elite: Twice-monthly founder-led strategy calls plus quarterly deep-dive reviews
All clients also receive regular performance reporting focused on business objectives, qualified leads and downstream results. We keep communication focused on decisions, priorities and outcomes rather than unnecessary activity.
What will your reports tell us?
Our reports track progress towards your specific business objectives, which usually include qualified lead volume, cost per qualified lead, and profit/ROI. We include supporting indicators (impressions, CTR, CPC, etc.) only where useful to help you understand the effects of account changes. Our clear and concise executive summaries keep you informed of major decisions and performance trajectory.
Will we still own our Google Ads account?
Yes. You own your Google Ads account and all connected tools. We access them as invited managers.
Will you rebuild our campaigns or work with what we have?
We first evaluate your current campaign structure, conversion signals, and performance against goals. If the foundation is sound, we will iterate from that starting point. If not, we will re-architect the campaigns while preserving valuable learning from the account history.
Can you fix our conversion tracking?
Yes, and it’s step #1.
Complete and accurate conversion tracking is essential for Google Ads lead generation. We take care of it for you, including guiding you step-by-step through any website changes that might be required.
What does ongoing management actually include?
Campaign optimization never ends. The Google Ads platform constantly evolves. Your competitors constantly evolve. And your market may shift over time, too. We work to ensure that your campaigns adapt and continue to meet your business needs.
This work includes ongoing Smart Bidding calibration, search query pruning, budget reallocations, testing of new messaging, offers and landing pages, and much more.
To get a sense of the broad and deep scope of management we undertake on your behalf, see “Pitfalls in Google Ads Lead Generation – A Long and Hazardous List!“
What tools do you use to manage our campaigns?
We are experts in a wide variety of tools needed for Google Ads success. These include the Google ecosystem of the Google Ads interface, Google Ads Editor, Google Tag Manager, Google Analytics, Google Search Console and Looker Studio. We also leverage third party tools including Adalysis, Semrush, SpyFu, CallRail, HubSpot, Zapier and more.
Ultimately, though, tools matter less than what we do with them: more complete tracking, more precise analysis, smarter tests and clearer decisions, all focused on generating higher-quality leads.
How do you protect our data and account access?
We treat client access and business data as sensitive information.
Access to Google Ads and related systems is limited to the senior people who need it, and phishing-resistant authentication is required. See our Google Ads Account Security page for more information.
We also minimize the amount of sensitive client data we collect and retain. Information provided to Prometheus PPC is used only for managing and improving your advertising program and is not sold or shared for unrelated purposes.
Ready for a Higher Standard of Google Ads Management?
If Google Ads is critical to your business, let’s see if we can help.
Speak directly with founder Andrew Percey
