Prometheus PPC
Google Ads Blog

Google Ads Q&A with Startup Founders

Read or watch the Q&A between MIT’s startup founders and Google Ads expert and founder of Prometheus PPC, Andrew Percey. Questions address B2B vs. B2C, ideal ad spend levels, ideal test durations, when Google Ads will NOT work for your business, and more.

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Best Google Ads First Steps for Startups

Sign up for a free Google account. Use Google’s free tools to determine your online prospect volume and what they’re actually searching for. Then quickly launch tests to find which messaging & offers work best, and how to stand out from competitors.

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How to Beat the Competition with Google Ads

Find your actual online competitors using the Google Ads Auction Insights report. Then research their ads with additional tools so that you can craft messaging that attracts your ideal prospects by focusing on your uniqueness and strengths.

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Learn What Your Google Ads Prospects Search For

Learn what your prospects actually search for in Google using a very handy tool. The results are often quite different from what you’d expect. But effective advertising requires matching your language to your prospects’ language, even when they’re wrong!

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Find Your Google Ads Search Volume

Determine whether your prospect volume on Google Ads will be too small… or too large! Learn the tools to use to predict Google Ads search volume and how to target the right size advertising market for your business.

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