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Google Ads Blog
Why You Must Track “Qualified Leads” in Google Ads
Google Ads lead generation is about, well, getting leads. But not all leads are created equal. If you want more high-value leads, then you must track “qualified leads” in Google…
AI for Google Ads Lead Generation: 3 Good Uses and 3 Costly Mistakes
It’s a hot topic — How to best leverage AI for Google Ads. The do’s and dont’s. The tricks and traps. And the possibilities are of course fast-changing. So before…
Can Healthcare Companies Target Competitors in Google Ads?
Healthcare companies are heavily regulated with respect to what they can say in advertisements. Governments apply some of these restrictions, and Google Ads applies even more. Such companies can’t make…
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