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Google Ads Blog
Sustained Success with Google Ads: The Core Framework
Google Ads is too often a game of 2 steps forward… and then 1, 2 or 3 steps back. Sometimes you hit high performance but then can’t maintain it. Other…
Pitfalls in Google Ads Lead Generation – A Long and Hazardous List!
Google Ads may be the best way to reach new prospects for your business in the moment they are searching for the products or services you offer. But that doesn’t…
Why You Must Track “Qualified Leads” in Google Ads
Google Ads lead generation is about, well, getting leads. But not all leads are created equal. If you want more high-value leads, then you must track “qualified leads” in Google…
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