SEM Archives - Prometheus PPC

Why Google Ads Still Wins in the Age of AI Overviews

**Quick answer: Google Ads remain essential even after AI Overviews. Ads now appear *inside* Overviews, organic clicks drop by up to 35%, and only Google Ads still gives you precision…

Google Ads Survival Guide for the COVID-19 Crisis

Worried about your Pay-Per-Click advertising during COVID-19? Use our Google Ads Survival Guide with insights from top PPC agencies to chart your path forward. And see how to position your business strongly for the eventual recovery.

What the Big Changes to Google AdWords Mean for You

Google just announced the biggest changes to AdWords in 15 years. With over half of all Google searches now occurring on mobile, they’re rolling out the next phase of their “mobile-first” strategy. Are you ready? Start rewriting those ads!

Use Google AdWords and Never Fear ‘Mobilegeddon’

Mobile-friendly web pages will now appear higher in search results when a user performs a search on a mobile device. Is your business website ready? Can Google AdWords save your bacon and get your business found?

The 3 Keys to Google AdWords Landing Pages (and Successful AdWords Campaigns!)

If you want to create successful Google AdWords landing pages, and be able to run successful AdWords ad campaigns, then you need these 3 essential keys.