Tag: internet marketing strategies

The 3 Keys to Google AdWords Landing Pages (and Successful AdWords Campaigns!)

If you want to create successful Google AdWords landing pages, and be able to run successful AdWords ad campaigns, then you need these 3 essential keys.

Marketing for Startups – the MIT Way

In our January 2015 marketing seminar at MIT we taught the nuts and bolts about getting marketing to work for startups.

Forget Setting Marketing Goals. Focus on This Instead.

Of course you need marketing goals for your business. But focusing on those goals can bring frustration and failure. Here’s what to focus on instead.

Does Your Business Need a Lead Magnet?

A lead magnet lets you stay in touch with prospects when they’re not yet ready to take a bigger step with you. Learn the WHAT, WHY and HOW of lead magnets.

SEO vs. PPC: Which is Best for Your Business? (Handy Flowchart)

It’s hard to choose the right search marketing strategy for your business. Make it easy with this handy downloadable SEO vs. PPC flowchart.

Stop Being a Wandering Generality. It’s Time to Go Niche.

When you have the courage to specialize, your business becomes vastly easier. Here’s why. And how to do it.

3 Big Reasons to Hate Google AdWords

You hate Google AdWords, don’t you? Me too. Here’s why (and what you can do about it).

3 Big Reasons to Love Google AdWords

Do your potential customers search on Google for what your business offers? Then you should love Google AdWords. Here’s Why.

How a Blog Can Grow Your Business

Business blogs are powerful online lead generators. Here are the hard numbers.

How AdWords Became Critical for Your Business in 2013

Google shook up the online marketing game in 2013. Find out what this means for using SEO and Adwords to get new customers for your business.