Tag: business website

Don’t Miss Out on Google Ads Conversions!

Implementing Google’s new “Global Site Tag” and associated “Event snippet” will ensure that your Google Ads conversion information continues to be as complete as possible. These scripts are now required for all new conversion actions.

Google Pushes Business Websites to Use HTTPS (SSL)

Google has been promoting the adoption of HTTPS. A new Chrome browser change will hurt your business website if you don’t take action. This is especially important if you are paying for leads with Google AdWords or other PPC channels.

Can Google AdWords Work for YOUR Business?

Should I try Google AdWords? What if I spend a ton of money just to find out that it doesn’t work?  Reduce your risk by learning the 3 most critical elements for effectively selling high value services through Google AdWords.

Kill the Rotating Banner… If You Want New Customers

Few website features are as popular as rotating banners. But if your website goal is effective lead generation, then rotating banners have many small problems and one HUGE problem. Don’t sacrifice your online lead generation for a pretty banner.

How to NOT Overwhelm (and Lose) Your Website Visitors

Overwhelmed visitors = lost visitors. You may be in love with your content, but visitors will NOT take the time to rummage through your filing cabinet of a website to find what they want. Here are 3 steps to keep your visitors happy and engaged.

Use Google AdWords and Never Fear ‘Mobilegeddon’

Mobile-friendly web pages will now appear higher in search results when a user performs a search on a mobile device. Is your business website ready? Can Google AdWords save your bacon and get your business found?

The 3 Keys to Google AdWords Landing Pages (and Successful AdWords Campaigns!)

If you want to create successful Google AdWords landing pages, and be able to run successful AdWords ad campaigns, then you need these 3 essential keys.

Marketing for Startups – the MIT Way

In our January 2015 marketing seminar at MIT we taught the nuts and bolts about getting marketing to work for startups.

Does Your Business Need a Lead Magnet?

A lead magnet lets you stay in touch with prospects when they’re not yet ready to take a bigger step with you. Learn the WHAT, WHY and HOW of lead magnets.

Stop Being a Wandering Generality. It’s Time to Go Niche.

When you have the courage to specialize, your business becomes vastly easier. Here’s why. And how to do it.