Tag: PPC

Read or watch the Q&A between MIT’s startup founders and Google Ads expert and founder of Prometheus PPC, Andrew Percey. Questions address B2B vs. B2C, ideal ad spend levels, ideal test durations, when Google Ads will NOT work for your business, and more.

Sign up for a free Google account. Use Google’s free tools to determine your online prospect volume and what they’re actually searching for. Then quickly launch tests to find which messaging & offers work best, and how to stand out from competitors.

Find your actual online competitors using the Google Ads Auction Insights report. Then research their ads with additional tools so that you can craft messaging that attracts your ideal prospects by focusing on your uniqueness and strengths.

Once you’ve brought good prospects to your website, how do you get them to take action? Learn the right ways to split-test landing page offers for Google Ads visitors. And learn how to determine test winners correctly by using statistical significance tools.

Find out which messaging resonates with your Google Ads prospects through well-planned ad testing. Test your offers, actions and competitive differentiators. Test facts vs. emotions. And test it all even if your website isn’t ready yet!

Learn what your prospects actually search for in Google using a very handy tool. The results are often quite different from what you’d expect. But effective advertising requires matching your language to your prospects’ language, even when they’re wrong!

Determine whether your prospect volume on Google Ads will be too small… or too large! Learn the tools to use to predict Google Ads search volume and how to target the right size advertising market for your business.

Learn the basics of Google Ads, the world’s largest online advertising platform, and see ad examples. See how it compares to traditional media, SEO and Facebook, and why to use it throughout the launch and growth of your business.