Learn what your prospects actually search for in Google using a very handy tool. The results are often quite different from what you’d expect. But effective advertising requires matching your language to your prospects’ language, even when they’re wrong!
Determine whether your prospect volume on Google Ads will be too small… or too large! Learn the tools to use to predict Google Ads search volume and how to target the right size advertising market for your business.
Learn the basics of Google Ads, the world’s largest online advertising platform, and see ad examples. See how it compares to traditional media, SEO and Facebook, and why to use it throughout the launch and growth of your business.
Learn 5 ways to grow your business with Google Ads: Find online prospect volume, what prospects search for, which marketing messages engage, which business offers resonate, and how to stand out from your competitors.
Implementing Google’s new “Global Site Tag” and associated “Event snippet” will ensure that your Google Ads conversion information continues to be as complete as possible. These scripts are now required for all new conversion actions.
Google has been promoting the adoption of HTTPS. A new Chrome browser change will hurt your business website if you don’t take action. This is especially important if you are paying for leads with Google AdWords or other PPC channels.
Google just announced the biggest changes to AdWords in 15 years. With over half of all Google searches now occurring on mobile, they’re rolling out the next phase of their “mobile-first” strategy. Are you ready? Start rewriting those ads!
Should I try Google AdWords? What if I spend a ton of money just to find out that it doesn’t work? Reduce your risk by learning the 3 most critical elements for effectively selling high value services through Google AdWords.
Mobile-friendly web pages will now appear higher in search results when a user performs a search on a mobile device. Is your business website ready? Can Google AdWords save your bacon and get your business found?
If you want to create successful Google AdWords landing pages, and be able to run successful AdWords ad campaigns, then you need these 3 essential keys.
It’s hard to choose the right search marketing strategy for your business. Make it easy with this handy downloadable SEO vs. PPC flowchart.
You hate Google AdWords, don’t you? Me too. Here’s why (and what you can do about it).