Frequently Asked Questions (FAQ)
We want to make it easy for you to determine if we are the right strategic partner for your business.
Please contact us if you have more questions.
Part 1: Why Prometheus PPC?
What makes your agency special?
We bring a unique combination of agency benefits:
- Work directly with the founder: MIT engineer & Silicon Valley strategist
- Campaigns managed by 10+ Year Google Ads specialists
- Account optimized for Sales-Qualified Leads (SQLs)
Plus: Google Ads is all we do!
See the following FAQs for details.
Why do we get to work directly with the founder?
Your lead strategist and point of contact is agency founder Andrew Percey, an MIT-educated engineer and Silicon Valley marketing strategist.
Why do we do it this way? Because it delivers the responsiveness, accountability and precision needed to maximize your results. You aren’t just getting an “ad manager” – you are getting an experienced, technical partner who understands how Google Ads fits into your broader sales pipeline and revenue goals.
Andrew brings accountability and technical rigor to high-stakes Google Ads accounts. If Google Ads is mission-critical for your business, why settle for anything less than founder-level strategic ownership?
Why are campaigns managed by 10+ Year Google Ads specialists?
This is another big reason that high-spend advertisers switch to us. At most agencies, you are sold by a senior and then handed off to a junior. In contrast, our campaign management team consists entirely of 10+ year Google Ads specialists – no juniors, no generalists. You get the efficiency, intuition, and precision that only a decade of high-spend management can provide.
And this team is directed by our agency founder, your point of contact. So you get one clear strategic owner supported by expert execution.
Why is the account optimized for Sales-Qualified Leads (SQLs)?
We systematically track, test & optimize for Sales-Qualified Leads that match your ideal customer profile, so Google Ads drives real sales pipeline and revenue. By ensuring every bidding signal is based on Sales-Qualified Leads (SQLs) rather than noisy data from clicks, micro-conversions and unfiltered leads, we eliminate the waste that plagues most accounts.
We know how to analyze Google’s mountains of data, apply statistical significance for proper decision making, and focus on the metrics that actually matter for your business – SQLs and closed deals. Our proven systems give you reliable, transparent and accountable Google Ads lead generation that forms a strong and predictable foundation for your sales pipeline.
Why do you specialize in Google Ads?
We specialize exclusively in Google Ads to deliver depth over breadth in your online advertising. Our platform expertise makes us the ideal choice for companies whose growth and lead generation depend on getting Google Ads right.
We also happily coordinate with your other providers (SEO, content, social, etc.) and can recommend trusted partners if you need them, all while keeping Google Ads as our singular focus.
What is the Prometheus Diagnostic™ and why is it mandatory?
High-precision management requires a high-precision start. We don’t guess with your budget – we diagnose. We identify the structural flaws and data integrity gaps that are leaking your ROI, then provide a definitive roadmap to move your spend from “surviving” to “scaling.” This ensures that when we begin management, we are building on a foundation of data integrity and architectural best practices.
The Prometheus Diagnostic™ is a comprehensive technical audit and strategic blueprint that guides our launch plan to ensure optimal performance within the first 90 days. The $2,500 diagnostic fee is included in your setup fee.
Part 2: Are We a Good Fit?
Can our company benefit from your Google Ads management?
We can help most advertisers.
You may benefit the most if:
- Google Ads is already working for your business, just not well enough
- You need qualified lead growth that you can measure and forecast
- You plan to invest between $20,000 and $250,000 per month in Google Ads
- You want a clear, reliable strategic partner who keeps you informed and in control
Is our company the right type to partner with you (size, industry, goals)?
Most of our clients are mid-market, B2B or high-value B2C businesses spending $20,000 to $250,000 per month on Google Ads. We work across industries with some clusters in finance, healthcare, law and construction. We manage e-commerce selectively, but our specialization is high-value lead generation.
(Please note: We do not help advertisers of gambling, recreational drugs, cryptocurrencies or adult content.)
What are your fees?
Our pricing includes a one-time setup fee, a fixed monthly management fee, and a variable fee for higher ad spend levels. You’ll receive a simple, transparent quote – no hidden fees.
The variable fee is a percentage of ad spend above a certain threshold. It is important for you and for us. As data volume increases, the complexity of managing that data grows. Managing a high-spend account requires more frequent bid-signal adjustments, deeper CRM-to-Google feedback loops, and a higher level of risk management. The percentage fee ensures we have the dedicated senior resources required to maintain high-precision performance as your investment scales.
Please see our Packages and Pricing page for details.
How long are your contracts?
We require a 3-month initial commitment. This window is necessary to allow us to build accurate conversion tracking, train Google’s machine learning algorithms, and complete initial experiments to demonstrate expected lead generation performance.
Then we move to a month-to-month arrangement. We retain clients through results and clarity, not through long-term commitments.
Do you offer a guarantee?
We can’t guarantee outcomes – markets change, competitors change and Google Ads changes.
We do guarantee how we work: MIT-engineered rigor, accurate performance tracking, disciplined experiments, founder-led decisions, and complete transparency. We’ll tell you what’s working, what isn’t, what we’re doing next, and why. And our efforts are always tied to your business goals and KPIs.
What does it mean that you are a “Google Partner”?
“Google Partner” status requires that an agency demonstrate expertise and experience through certifications and a track record of client success. These things are vital to your success.
“Google Premier Partner” status requires two more things that are not important to your success. Specifically, it requires that an agency manage a large number of advertiser accounts and also that they regularly bring in brand new advertisers for Google.
We want to remain a focused, senior team rather than chasing these volume requirements. We also prefer working with experienced Google Ads advertisers who can better appreciate our value.
Important note: Although we are a Google Partner, we typically we ignore 90% of Google’s ‘automated recommendations. That’s because Google’s main goal is to increase your ad spend, while our main goal is to increase your ROI. We use engineering rigor to decide which Google features to adopt and which to reject.
We’re feeling so burned out on Google Ads… Why would we hire anyone?
We understand your frustration! Sometimes it hardly feels like Google is on your side. Most new campaign “features” and guidance from Google representatives focus on one thing — getting you to increase your ad spend. They often don’t seem to care whether doing so would meet your business needs. And trying to get actual help from Google Ads support… well, we don’t want to speak poorly of anyone, but you can fill in your own blanks here.
Moreover, you’ve likely had a bad experience working with an agency. You found they couldn’t give your account the attention it needed, couldn’t answer your questions adequately, couldn’t map campaign metrics to your business goals, didn’t even seem to be managing themselves well, and weren’t actually very adept with the Google Ads platform. And freelancers you may have tried, while perhaps enthusiastic, were too inexperienced and unreliable.
We have worked hard to be different. Our entire team have been Google Ads specialists for 10+ years, know the platform inside and out, and know how to make lead generation work for most businesses. Our founder, Andrew Percey, managed high-tech engineering and marketing teams in Silicon Valley and interfaced directly with clients for 12 years before founding Prometheus PPC. He is your point of contact, always ensuring attentive and timely communication with you while ensuring professionalism and precision within his team of campaign managers.
Schedule a consultation with Andrew, and see if we might be just what you’re looking for!
Part 3: Engagement Details
How will we know our ROI?
We define business goals up front, then implement full-funnel conversion tracking (leads, qualified leads, and closed deals or sales where available). Our reports tie Google Ads metrics to profit and ROI with clear attribution notes and caveats. You’ll always see how our decisions connect to your business results.
How quickly will we see results?
In the first 2–4 weeks you’ll typically see waste reduction and cleaner conversion signal quality. Weeks 4–12 focus on calibration and experiments to increase qualified leads and conversion rates. That’s why we ask for a 3-month initial commitment – to give us enough time to demonstrate true performance potential.
What if we don’t see performance improvement after 90 days?
We’re selective: we don’t start unless we believe we can improve outcomes. After ~90 days, if we haven’t demonstrated meaningful movement in qualified leads and/or ROI, we’ll present the data, recommend next steps (including non-PPC options if warranted), and you’re free to end our partnership – no hard feelings. But you will know that you have given Google Ads the best possible chance to perform for your business given the current market and competitive environment.
How will we communicate, and how often?
Your lead strategist and point of contact is always our agency founder, Andrew Percey.
Launch phase: frequent emails + ad-hoc calls to move fast on setup, tracking, architecture, and testing.
Ongoing management: Monthly report focused on your business objectives & KPIs, together with support that depends upon your package:
- Foundation package: Email support only
- Performance package: Adds phone and video call support plus a monthly strategy call
- Elite package: Adds bi-weekly strategy calls plus quarterly deep-dive reviews
We keep communication focused on decisions and outcomes, not noise.
What will your reports tell us?
Our reports track progress towards your specific business objectives, which usually include qualified lead volume, cost per qualified lead, and profit/ROI. We include supporting indicators (impressions, CTR, CPC, etc.) to help you understand the effects of account changes. Our clear and concise executive summaries keep you informed of major decisions and performance trajectory.
Will we still own our Google Ads account?
Yes. You own your Google Ads account and all connected tools. We access them as invited managers.
Do you manage our existing campaigns or create new ones?
We first evaluate your current campaign structure, conversion signals, and performance against goals. If the foundation is sound, we will iterate from that starting point. If not, we will re-architect the campaigns while preserving valuable learning from the account history.
Can you fix our conversion tracking?
Yes, and it’s step #1.
Complete and accurate conversion tracking is essential for Google Ads lead generation. We take care of it for you, including guiding you step-by-step through any website changes that might be required.
What do you do for ongoing campaign optimization?
Campaign optimization never ends. The Google Ads platform constantly evolves. Your competitors constantly evolve. And your market may shift over time, too. We work to ensure that your campaigns adapt and continue to meet your business needs.
This work includes ongoing Smart Bidding calibration, search query pruning, budget reallocations, testing of new messaging, offers and landing pages, and much more.
To get a sense of the broad and deep scope of management we undertake on your behalf, see “Pitfalls in Google Ads Lead Generation – A Long and Hazardous List!“
What tools do you use to manage our campaigns?
We are experts in a wide variety of tools needed for Google Ads success. These include the Google ecosystem of the Google Ads interface, Google Ads Editor, Google Tag Manager, Google Analytics, Google Merchant Center, Google Search Console and Looker Studio. We also leverage 3rd party tools including Adalysis, SEMRush, SpyFu, CallRail, HubSpot, Zapier and more.
Ultimately, though, tools matter less than what we do with them: more complete tracking, more precise analysis, smarter tests and clearer decisions — all to bring you higher-quality leads.
How do you handle data security?
We take your data protection and confidentiality seriously.
Access is limited to the founder and assigned specialists. We avoid collecting sensitive data via forms, and we comply with Google policies. We’ll sign your NDA and document our access and account changes for auditability.
The Strategic Alternative for $20k–$250k/mo
Google Ads Accounts
Stop losing ROI to junior handoffs and broken accounts.
Work directly with our founder and a senior team of 10+ year Google Ads specialists. We apply MIT & Silicon Valley engineering rigor to deliver Sales-Qualified Leads (SQLs) that drive revenue.
Our clients typically see a 30% to 80% increase in SQLs within 90 days*
*Based on historical performance analysis for lead-generation clients spending over $20k/month. Individual results vary.