SEO & PPC Resources
USP (Unique Selling Proposition)
- Book: “The Irresistible Offer”
- Book: “Built to Sell”
- Keywords: Google Keyword Planner, UberSuggest
- Competition: Google Ad Preview Tool, SEMRush (paid tool)
Landing Page Design
- Book: “Don’t Make Me Think”
- WordPress, SquareSpace, Unbounce, InstaPage, LeadPages
- Search engine optimization (SEO): seomoz.org/beginners-guide-to-seo
- Graphic designer / website developer help: UpWork
- UserTesting.com
- MobileTest.me
PPC Campaign
- Google AdWords Interface
- Google AdWords Editor
- Mail list for opt-ins: MailChimp
