Why Google Ads Still Wins in the Age of AI Overviews
**Quick answer: Google Ads remain essential even after AI Overviews. Ads now appear *inside* Overviews, organic clicks drop by up to 35%, and only Google Ads still gives you precision…
Tag: Strategy
Google Ads Success in January 2025: Prepare Your Business Now!
Even some of the best-performing Google Ads campaigns hit a plateau in 2024. Have you noticed rising costs, stagnant ROI, or difficulty scaling performance? If so, it’s time to recalibrate….
Why You Must Track “Qualified Leads” in Google Ads
Google Ads lead generation is about, well, getting leads. But not all leads are created equal. If you want more high-value leads, then you must track “qualified leads” in Google…
Google Ads Survival Guide for the COVID-19 Crisis
Worried about your Pay-Per-Click advertising during COVID-19? Use our Google Ads Survival Guide with insights from top PPC agencies to chart your path forward. And see how to position your business strongly for the eventual recovery.
Google Ads Q&A with Startup Founders
Read or watch the Q&A between MIT’s startup founders and Google Ads expert and founder of Prometheus PPC, Andrew Percey. Questions address B2B vs. B2C, ideal ad spend levels, ideal test durations, when Google Ads will NOT work for your business, and more.
Best Google Ads First Steps for Startups
Sign up for a free Google account. Use Google’s free tools to determine your online prospect volume and what they’re actually searching for. Then quickly launch tests to find which messaging & offers work best, and how to stand out from competitors.
How to Beat the Competition with Google Ads
Find your actual online competitors using the Google Ads Auction Insights report. Then research their ads with additional tools so that you can craft messaging that attracts your ideal prospects by focusing on your uniqueness and strengths.
See Which Business Offers Resonate with Google Ads Prospects
Once you’ve brought good prospects to your website, how do you get them to take action? Learn the right ways to split-test landing page offers for Google Ads visitors. And learn how to determine test winners correctly by using statistical significance tools.
Create Marketing That Engages Google Ads Prospects
Find out which messaging resonates with your Google Ads prospects through well-planned ad testing. Test your offers, actions and competitive differentiators. Test facts vs. emotions. And test it all even if your website isn’t ready yet!
Learn What Your Google Ads Prospects Search For
Learn what your prospects actually search for in Google using a very handy tool. The results are often quite different from what you’d expect. But effective advertising requires matching your language to your prospects’ language, even when they’re wrong!
Find Your Google Ads Search Volume
Determine whether your prospect volume on Google Ads will be too small… or too large! Learn the tools to use to predict Google Ads search volume and how to target the right size advertising market for your business.
What is Google Ads and Why Use it?
Learn the basics of Google Ads, the world’s largest online advertising platform, and see ad examples. See how it compares to traditional media, SEO and Facebook, and why to use it throughout the launch and growth of your business.