Why Google Ads Still Wins in the Age of AI Overviews
**Quick answer: Google Ads remain essential even after AI Overviews. Ads now additionally appear inside Overviews, organic clicks drop by up to 35%, and it is still only Google Ads…
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5 Costly Google Ads Mistakes CMOs Make
Prometheus PPC has helped businesses generate over $200M in Google Ads revenue. Here are the top 5 Google Ads mistakes that we see CMOs make.
Google Ads Success in January 2025: Prepare Your Business Now!
Even some of the best-performing Google Ads campaigns hit a plateau in 2024. Have you noticed rising costs, stagnant ROI, or difficulty scaling performance? If so, it’s time to recalibrate….
Sustained Success with Google Ads: The Core Framework
Google Ads is too often a game of 2 steps forward… and then 1, 2 or 3 steps back. Sometimes you hit high performance but then can’t maintain it. Other…
Pitfalls in Google Ads Lead Generation – A Long and Hazardous List!
Google Ads may be the best way to reach new prospects for your business in the moment they are searching for the products or services you offer. But that doesn’t…
Why You Must Track “Qualified Leads” in Google Ads
Google Ads lead generation is about, well, getting leads. But not all leads are created equal. If you want more high-value leads, then you must track “qualified leads” in Google…
AI for Google Ads Lead Generation: 3 Good Uses and 3 Costly Mistakes
It’s a hot topic — How to best leverage AI for Google Ads. The do’s and dont’s. The tricks and traps. And the possibilities are of course fast-changing. So before…
How Much do FinTech Companies Spend on Google Ads?
If you run marketing for a FinTech company, it’s helpful to know how much similar companies spend on Google Ads. Why? Maybe they know something you don’t! First, the data….
Can Healthcare Companies Target Competitors in Google Ads?
Healthcare companies are heavily regulated with respect to what they can say in advertisements. Governments apply some of these restrictions, and Google Ads applies even more. Such companies can’t make…
Advanced Google Ads Strategies for Construction Companies
Prometheus PPC has directed Google Ads strategies for construction companies throughout the U.S. since 2016. In this post we’ll share 3 advanced Google Ads strategies tailored to the construction industry that we’ve used to successfully maximize revenue and ROI.
Google Ads Survival Guide for the COVID-19 Crisis
Worried about your Pay-Per-Click advertising during COVID-19? Use our Google Ads Survival Guide with insights from top PPC agencies to chart your path forward. And see how to position your business strongly for the eventual recovery.
Google Ads Q&A with Startup Founders
Read or watch the Q&A between MIT’s startup founders and Google Ads expert and founder of Prometheus PPC, Andrew Percey. Questions address B2B vs. B2C, ideal ad spend levels, ideal test durations, when Google Ads will NOT work for your business, and more.