Few website features are as popular as rotating banners. But if your website goal is effective lead generation, then rotating banners have many small problems and one HUGE problem. Don’t sacrifice your online lead generation for a pretty banner.
Overwhelmed visitors = lost visitors. You may be in love with your content, but visitors will NOT take the time to rummage through your filing cabinet of a website to find what they want. Here are 3 steps to keep your visitors happy and engaged.
Mobile-friendly web pages will now appear higher in search results when a user performs a search on a mobile device. Is your business website ready? Can Google AdWords save your bacon and get your business found?
If you want to create successful Google AdWords landing pages, and be able to run successful AdWords ad campaigns, then you need these 3 essential keys.
In our January 2015 marketing seminar at MIT we taught the nuts and bolts about getting marketing to work for startups.
Of course you need marketing goals for your business. But focusing on those goals can bring frustration and failure. Here’s what to focus on instead.
A lead magnet lets you stay in touch with prospects when they’re not yet ready to take a bigger step with you. Learn the WHAT, WHY and HOW of lead magnets.
It’s hard to choose the right search marketing strategy for your business. Make it easy with this handy downloadable SEO vs. PPC flowchart.
When you have the courage to specialize, your business becomes vastly easier. Here’s why. And how to do it.
Finding good help is one of your toughest (and most important) jobs as a business owner. Follow these best practices and hire a great freelancer.
You hate Google AdWords, don’t you? Me too. Here’s why (and what you can do about it).
Do your potential customers search on Google for what your business offers? Then you should love Google AdWords. Here’s Why.