5 Costly Google Ads Mistakes CMOs Make
Prometheus PPC has helped businesses generate over $200M in Google Ads revenue. Here are the top 5 Google Ads mistakes that we see CMOs make.
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Google Ads Success in January 2025: Prepare Your Business Now!
Even some of the best-performing Google Ads campaigns hit a plateau in 2024. Have you noticed rising costs, stagnant ROI, or difficulty scaling performance? If so, it’s time to recalibrate….
Sustained Success with Google Ads: The Core Framework
Google Ads is too often a game of 2 steps forward… and then 1, 2 or 3 steps back. Sometimes you hit high performance but then can’t maintain it. Other…
Pitfalls in Google Ads Lead Generation – A Long and Hazardous List!
Google Ads may be the best way to reach new prospects for your business in the moment they are searching for the products or services you offer. But that doesn’t…
AI for Google Ads Lead Generation: 3 Good Uses and 3 Costly Mistakes
It’s a hot topic — How to best leverage AI for Google Ads. The do’s and dont’s. The tricks and traps. And the possibilities are of course fast-changing. So before…
How Much do FinTech Companies Spend on Google Ads?
If you run marketing for a FinTech company, it’s helpful to know how much similar companies spend on Google Ads. Why? Maybe they know something you don’t! First, the data….
Can Healthcare Companies Target Competitors in Google Ads?
Healthcare companies are heavily regulated with respect to what they can say in advertisements. Governments apply some of these restrictions, and Google Ads applies even more. Such companies can’t make…
Advanced Google Ads Strategies for Construction Companies
Prometheus PPC has directed Google Ads strategies for construction companies throughout the U.S. since 2016. In this post we’ll share 3 advanced Google Ads strategies tailored to the construction industry that we’ve used to successfully maximize revenue and ROI.
Google Pushes Business Websites to Use HTTPS (SSL)
Google has been promoting the adoption of HTTPS. A new Chrome browser change will hurt your business website if you don’t take action. This is especially important if you are paying for leads with Google AdWords or other PPC channels.
Can Google AdWords Work for YOUR Business?
Should I try Google AdWords? What if I spend a ton of money just to find out that it doesn’t work? Reduce your risk by learning the 3 most critical elements for effectively selling high value services through Google AdWords.
Kill the Rotating Banner… If You Want New Customers
Few website features are as popular as rotating banners. But if your website goal is effective lead generation, then rotating banners have many small problems and one HUGE problem. Don’t sacrifice your online lead generation for a pretty banner.
Use Google AdWords and Never Fear ‘Mobilegeddon’
Mobile-friendly web pages will now appear higher in search results when a user performs a search on a mobile device. Is your business website ready? Can Google AdWords save your bacon and get your business found?