The Prometheus PPC© Google Ads Blog

Does Your Business Need a Lead Magnet?

A lead magnet lets you stay in touch with prospects when they’re not yet ready to take a bigger step with you. Learn the WHAT, WHY and HOW of lead magnets.

SEO vs. PPC: Which is Best for Your Business? (Handy Flowchart)

It’s hard to choose the right search marketing strategy for your business. Make it easy with this handy downloadable SEO vs. PPC flowchart.

Stop Being a Wandering Generality. It’s Time to Go Niche.

When you have the courage to specialize, your business becomes vastly easier. Here’s why. And how to do it.

Hire a Great Freelancer on Your Very First Try – 10 Golden Tips

Finding good help is one of your toughest (and most important) jobs as a business owner. Follow these best practices and hire a great freelancer.

3 Big Reasons to Hate Google AdWords

You hate Google AdWords, don’t you? Me too. Here’s why (and what you can do about it).

3 Big Reasons to Love Google AdWords

Do your potential customers search on Google for what your business offers? Then you should love Google AdWords. Here’s Why.

3 Daily Work Habits that Will Transform your Life

Do you feel weighed down by all the things you know you should be doing for your business but aren’t? Transform your life with these daily work habits.