Once you’ve brought good prospects to your website, how do you get them to take action? Learn the right ways to split-test landing page offers for Google Ads visitors. And learn how to determine test winners correctly by using statistical significance tools.
Find out which messaging resonates with your Google Ads prospects through well-planned ad testing. Test your offers, actions and competitive differentiators. Test facts vs. emotions. And test it all even if your website isn’t ready yet!
Learn what your prospects actually search for in Google using a very handy tool. The results are often quite different from what you’d expect. But effective advertising requires matching your language to your prospects’ language, even when they’re wrong!
Determine whether your prospect volume on Google Ads will be too small… or too large! Learn the tools to use to predict Google Ads search volume and how to target the right size advertising market for your business.
Learn the basics of Google Ads, the world’s largest online advertising platform, and see ad examples. See how it compares to traditional media, SEO and Facebook, and why to use it throughout the launch and growth of your business.
Learn 5 ways to grow your business with Google Ads: Find online prospect volume, what prospects search for, which marketing messages engage, which business offers resonate, and how to stand out from your competitors.
Google just announced the biggest changes to AdWords in 15 years. With over half of all Google searches now occurring on mobile, they’re rolling out the next phase of their “mobile-first” strategy. Are you ready? Start rewriting those ads!
Should I try Google AdWords? What if I spend a ton of money just to find out that it doesn’t work? Reduce your risk by learning the 3 most critical elements for effectively selling high value services through Google AdWords.
Few website features are as popular as rotating banners. But if your website goal is effective lead generation, then rotating banners have many small problems and one HUGE problem. Don’t sacrifice your online lead generation for a pretty banner.
Mobile-friendly web pages will now appear higher in search results when a user performs a search on a mobile device. Is your business website ready? Can Google AdWords save your bacon and get your business found?
In our January 2015 marketing seminar at MIT we taught the nuts and bolts about getting marketing to work for startups.
Of course you need marketing goals for your business. But focusing on those goals can bring frustration and failure. Here’s what to focus on instead.